About the Masterclass Advanced Prompting

In this masterclass you'll learn how to use smart prompts that generate better, more consistent results. A must for anyone who wants to move beyond trial and error and truly get value out of generative AI tools such as ChatGPT, Copilot, Claude or Gemini.

What can you expect?

We start with a few essentials:

• What is generative AI and how does it work?

• What makes a prompt effective?

• The basic recipe: structure, roles, goals and output control.

Once the basics are covered, we dive into the advanced techniques:

• Model-guided prompting

• Chain prompting

• Chain-of-thought prompting

• Keyword tagging

• Self-critique

• Active prompting

Expect a hands-on, interactive workshop where theory and practice come together. Our AI experts guide you through real-world examples and share their best tips to improve your prompting skills.

Because effective prompting isn't just about the right words. It's about asking the right questions, in the right way.

Target audience

This session is perfect for professionals who already work with generative AI tools and want to go beyond the basics. Whether you work in IT, marketing, communications, HR or innovation, if you've ever been disappointed by underwhelming AI results, this session is really for you.